Our new identity is rooted in a history of innovation. As pioneers of fine management in Italy, we have steadily expanded our presence and capabilities, building a comprehensive portfolio of services across Europe and the Americas, distinguished by quality, efficiency, and a commitment to excellence.

At the heart of this transformation is a new logo that preserves our distinctive typeface while introducing cleaner, more contemporary forms. The refreshed design better expresses the agility and flexibility that define our company today. Our signature SAFO blue remains central to the brand, complemented by a rich palette of shades and energized by a vibrant electric green accent.

As our identity evolves, so too does our service offering. We continue to expand our range of innovative solutions for corporate fleet management, including cross-country operations. At the centre of everything we do are our clients. We provide simple, transparent, and digitally driven solutions that help businesses optimise the management of their corporate mobility.

Innovation, customer focus, flexibility, expertise, and simplicity remain the principles that guide us every day.

This means continuously investing in technological innovation through our in-house software development team, which designs tailored solutions around our clients’ needs. It means combining flexibility with 45 years of industry expertise to meet an increasingly diverse range of requirements. And it means delivering a reliable, efficient service that removes administrative complexity, allowing companies to focus on what matters most: their business.

As we enter this new chapter, our commitment remains unchanged to provide the highest standards of service while continuing to evolve alongside our clients and the changing world of corporate mobility.

This year the event was held at the LuxExpo The Box in Luxembourg, bringing together over 250 industry professionals who attended conferences and talks covering innovation and industry trends, sustainable procurement, safety technology, fleet connectivity, and much more.

For Safo Group, it was a valuable opportunity to connect and exchange ideas with other industry experts.

SAFO Group has signed a multi-year partnership with Tesla to deliver dedicated electric-vehicle fleet services to enterprise clients across Europe. The agreement covers procurement, charging infrastructure planning, predictive maintenance, and end-of-life remarketing for Tesla fleets of any size.
Under the terms of the partnership, SAFO will operate as an authorised fleet partner in 15 European markets, with priority access to vehicle allocation, software integration with Tesla’s fleet APIs, and a dedicated technical support team trained on Tesla’s service standards.

The collaboration accelerates SAFO’s electrification roadmap: by 2026, the company aims to have over 30,000 fully-electric vehicles under management across its enterprise portfolio.